Japan is confronting significant changes including greater mega-competition arising from globalization, a growing awareness of the need to alleviate global environmental degradation, and the arrival of an era of population decline. The Japanese economy is now on firmer ground and is moving from recovery to expansion, but to ensure sustainable economic growth and raise the potential for further growth, there is only one option -- to maximize the vitality of the private sector and to harness the latent energy of the country's regions.
Business activities exist primarily for one purpose: to create added value. By creating jobs and providing safe, reliable, ideal products and services, companies raise the standard of living of the Japanese people. We, the many companies of Nippon Keidanren's membership, are leading innovators who boost Japan's competitiveness, and we are keen to promote growth through the development of our own fields of endeavor. In addition, of course, we pledge to fulfill our social responsibilities through corporate activities that are based on firm ethical principles.
Mega-competition arises from individual countries fostering systems that can become rough seas to navigate. Bold and creative structural reforms in all economic and social fields are essential to achieve Keidanren's vision for 2007, "Land of Hope, Japan."
Nippon Keidanren is strongly aware of its responsibility to promote the well-being and future of Japanese society. We, the member companies of Nippon Keidanren, hereby adopt as our primary policy objectives the enhancement of our relations with Japan's political establishment, with political measures as the hub of our efforts, and transparent, fair relations with all levels of all industries. We hereby resolve to work as one to address the following issues.